Design is an identity to your product and perhaps the most important and effective marketing tool as well. However, what’s more, important is who you choose as your design agency because they can bring your brand to the next level with their expertise or drop-down sales exponentially? Of course, no industry wants a downfall and everyone wants to make profits. Thus choosing the right design agency must be done pragmatically. 
The best retail- brands take packaging seriously. Some factors to keep in mind while designing your packaging are what the customer is looking for? Does the packaging give my customer a sense of euphoria when they open it? Does my packaging gibe my brand a unique identity? Does the packaging tell a story of itself of my product? The aesthetics should have the most eye-catching appeal which attracts the customer instantly.
Then, of course, each company has environmental conscious customers whose needs shouldn’t be ignored either. Thus while designing a package the outer look is not enough if the material is not environmental friendly. You can lose a lot of customers if your packaging is not eco-friendly.
After you have decided what your packaging need to look like and before ultimately choosing a design company it is important to follow the following steps:
Some important elements of good packaging include:
Some additional factors that should be kept in mind are:
Once you have done good research on what you need its time to choose the right design agency. This is very important as choosing the right design agency can save you a lot of time and money. Most importantly the right design agency will provide exactly what you need. Remember packaging has a huge contribution in making up a customer’s mind so an investment in a good design agency will be a smart decision.
Once you have finalized the design agency you are going to work with it is important to decide the type and style of packaging your product will require. There are tones of style such as Two-piece, sleeve, pillow, reverse tuck end and the name goes one. Some products are fragile while others need to be packed of material free of toxins. Be sure to be very clear about the type of product that needs packaging and how it is shipped as the packaging must protect the product from any shipping damages. Some explicit instructions you should give to your design agency are as follow:
There are many packaging companies out there who offer free samples, to begin with. Start off by ordering free samples from a few companies and check out the material and quality they use. Also, check out what type of graphics they use and how good is their printing. Be sure to check out whether the printing of high quality and good coloring.
Now you may have chosen the best design agency out there however a long turn over time can be detrimental to the business. A good design agency will offer you good prices (preferably dealing in wholesale) and its turn overtime should not be more than 8 to 10 business days. So be sure to check out the availability of the design agency you choose.
PaparBird Packaging is an established packaging company dealing in the US and Canada. We are specialized in custom packaging solutions. Their boxes are tailored according to customer needs They have quality packaging and experienced professionals who will help you from the very step. They offer graphic services so all you need to do is tell them what you are looking for. PaperBird packaging has a strong manufacturing and supply chain structure and promises to give its customers a unique and memorable experience. They are a well-reputed packaging company with ample experience in design and graphics. They promise a turnover time of 8 to 10 business days.
