Whether you are starting off a cosmetic brand or already have a running skincare and makeup business, having an original and striking cosmetic packaging is a must have to build rapport with customers and enhancing your market exposure. Packaging for cosmetics ought to be not only aesthetically appealing but it should be sturdy enough to protect the products from crumbling, getting runny and affected by bacteria and moisture. So just having eye catchy cosmetic boxes are not enough to create a valuable brand experience for your customers. You need the right blend of ingredients to waft that wow effect. In the competitive business world, a mind blowing customized packaging can turn out to be your unique selling point that can win you a distinctive brand name in the niche along with customer loyalty. Here are a few insightful tips to achieve that!
Design that speaks Volumes about your Products
Top cosmetic brands like L’Oreal, Mac and NARS are top notch not because of the quality and innovation of their products but also their packaging design that tells exactly about what the brand and its offerings are about. So taking inspiration from these brands you have to create a packaging design that stands out brilliantly from the others, conveys your message successfully and tells the customers about your cosmetics. Your cosmetic boxes can be as simple as you want yet so interest stirring and compelling enough to attract buyers from a distance.
Different Packaging for each Cosmetic Item
Considering the mindset of your potential customers, cosmetic packaging boxes should be designed differently for every product range. For instance, if you are launching a face mist with different flavors, having exclusive packaging box for your peach, mint and strawberry mists would not only help you in giving detailed information about each item but is likely to keep your target audience engaged in all of your merchandise. Keep the prime design same, like logo and font style; just play with the color schemes and other variations for separate products.
Durable Cosmetic Packaging is a Must
As discussed earlier, cosmetic packaging needs to be durable and hence should be printed using quality stocks and inks. Cosmetic items contain ingredients that require protection from heat, moisture, shock and bacteria. Many companies ship their products to customers over long distances; hence the only way to enhance the shelf life of your merchandise is to have long lasting packaging. Cardboard, paper stock and kraft are the preferred printing materials for these boxes.
Detailed and Useful Cosmetic Packaging
Another factor that is important for kickass cosmetic packaging experience is making it informational and useful for the customers. There would be buyers who are not avid skin care or makeup users and they might require more than the basic information on how to use the product, so keeping in view the varying target market’s requirements, add essential details to your cosmetic boxes that help the users in making the most of your product. Do not forget to list down formulation and expiry date of every cosmetic item on packaging.
Aspiring and Valuable Packaging Boxes
Having celebrity endorsed cosmetic boxes with their signatures or quotes about your product are likely to make your packaging invaluable and worth keeping for the customers. This will also help you in creating brand affinity. So think about ways on turning your packaging boxes into valuable safe keep for the potential buyers, it could be a story, a celebrity experience, a unique selling point interestingly explained or simply the style of your box. Value added packaging is always a treat for the customers and they don’t have to think much buying a product.
Promotional Cosmetic Packaging
Bundling up your products in the form of promotional and gift items or packs is likely to incentivize customers into purchasing more from you. This way you will not only sell more through packaging but specific kind of products can be promoted effectively through this technique. For instance, you can bundle up two brow items with mascara or some other eye cosmetic to make it a saver deal through exquisite packaging and make your eye cosmetic range popular with the customers at the same time.
Cosmetic packaging boxes can be made really creative and artsy depending upon your brand and merchandise. If you have some other tips on creating a marvelous cosmetic packaging experience, feel free to leave your comments!
